Cholayil Private Limited

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Cholayil Pvt Ltd,8 JBlock,6th Avenue,Anna Nagar East,Chennai
600102 Chennai, India
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Cholayil Private Limited Company Information

General information

In the 18th century at Thirunavaya near Ponnani, Kerala, lived the "Ahvanchery Mana" family in prosperity and splendor.

This family ruled as landlords with all their might, and had many members proficient in martial arts and administrative efficiency. Amongst them was Itty, an administrator beyond comparison. He was a martial arts expert who was exceptionally intelligent, tenacious, truthful and extremely loyal to his landlords. He was highly esteemed in the royal hierarchy.

Itty was a good man with pure heart, who would always think well of others. He was often hurt by the misdemeanor of his peers. Unable to continue with his tumultuous life, Itty bid adieu to the Azhvanchery landlords, surrendered all the responsibilities he shouldered till then and headed towards a new destination, what is now a sand bank.

Itty pursued an aimless journey through the waterways and finally reached a place called as Edumattom. The youthful and sturdy Itty selected this terrain of cashew and coconut to dwell Later, Itty got married and shifted his residence to the western side of Ayroor Kovilakam, a compound that stretched like a tail. It was hence christened "Valil Parambu" (tail –like compound), due to its shape. The name later changed to "Vaaliparambu" and these were the first households of the Vaaliparambu family.

Itty later invited his younger brother Kunjitty and his family to live with him, away from Thirunavaaya. These brothers who used to earn their living through agriculture soon became the areas renowned citizens.

From Kunjittys' prosperity, the Vaaliparambil family divided itself into many matriarchal branches. Of those, the Vaaliparambil household is considered the most prominent.

From this ancestral household came many great minds: Doctors, teachers, businessmen, socialites, statesmen, artists, writers, social servants who won many laurels in their varied respective field of work. The Vaaliparabmil Tharavadu keeps this tradition even today.

In the 1750's, fearing that the war at Chettuva might reach Kazhimbram, kerala, one of the family heads of the Vaaliparambil Tharavadu shifted his residence to Irinjalakuda. After Tipus' war trek got over in 1780, the family then returned to their old place in Kazhimbram. The child born at Irinjalakuda, Manikyan, grew up and shifted his residence called Cholayil near Vaaliparambu tharavadu. Manikyams' gransdson Raman Vaidyar and his son, Bhramharishi Vaidyar and his 2 sons, Shankaran and Kunjumani Vaidyar,all became renowned ayurvedic doctors.

As various Cholayil families spread all over the region, Edamuttom came be known as the "Cholayil Ara"(Ara meaning chamber).

Special mention needs to be made about the unforgettable, distinguished and ever respected celebrity, Bhramarishi vaidyar. He was a star in the field of Ayurvedic medical practice. His name and fame radiated through the length and breadth of this land and his medical craft an knowledge is legendary.

Much later, under the guidance of Sri V P Sidhan, the flagship brand, Medimix emerged. A soap that had its humble beginnings from a small backyard factory today has emerged as one of the strongest brand names amongst consumers, votes as the most Trusted Ayurvedic soap. V P Sidhans' endurance, efforts and business acumen has made the company a distinguished brand name in itself.

Dr. V. P. Sidhan graduated with a Diploma in Medicine & Surgery from Kilpauk Medical College, Chennai. He completed his P.G. Diploma in P.H.H from Delhi University and his Ph.D. from Medicina Alternativa Institute affiliated to the Open International University for Complementary Medicines, Colombo. He worked with the Indian Railways as a Medical Officer until retirement. And soon after, established Cholayil Pvt. Ltd. to pursue his dream for healthy and green future.

During the summer of 1969, Dr. V. P. Sidhan crafted the most contemporary natural solution for all skin problems – Medimix. This laid the foundation of the Cholayil Group of companies. Initially, Dr. Sidhan travelled near and far to promote Medimix and today it is the world's largest selling Ayurvedic soap. This is only the result of Dr. Sidhan's perseverance and passion to chase and fulfill his dream of having a healthier and greener tomorrow.

Dr. Sidhan was a marketing genius, whose distribution network and incentive model is magnum opus for Indian entrepreneurs. He was also one of the first to recognise the power of communication and explored radio as medium and made Medimix a household name. Dr. Sidhan was a philanthropist, who organised and channelised his energy and resources for social welfare. Dr. Sidhan was an active member of Lions Club International, and served as a District Chairman from 1996 till 2006. He was also awarded the prestigious 'Vocational Excellence Award' by Rotary Club international for his humanitarian work. His contribution to Ayurveda and his business acumen has made him an eminent entrepreneur.

On 26th February 2011, much to our grievance Dr. V. P. Sidhan passed away. He will be remembered as a versatile man who dared to dream of the impossible and he will always be a driving force for the members of the Cholayil family.

Positions held by Dr. V. P. Sidhan:

Chairman, Cholayil Pvt. Ltd., Chennai
Director, Dorcas Market Makers Pvt. Ltd., Chennai
Director, Dr. Sidhan's Herbal Formulations Pvt. Ltd., Chennai
Director, Mogappair Poly Clinic, Chennai
Managing Trustee, Cholayil Ayurvedic Health and Research Academy, Chennai
Founder, Asan Memorial Educational Institutions
President, International Congress 'Ayurveda 2000'
President, Second International Ayurveda Congress 2005
President, First National Ayurveda Congress 2000
President, Second National Ayurveda Congress 2002
President, Third National Ayurveda Congress 2004
President, Indian Herbal Conference 2010

Dr. Sidhan has been the member of various elite organisations and committees:

Medicinal & Aromatic Plants Board, Government of Andhra Pradesh
Ramachandra Medical College and Research Institute
Pondichery Institute of Management (PIM)
Central Board of Film Certification, Govt. of India

Dr. Sidhan has received various prestigious awards in the field of medicine:

'Bharat Bhishag Ratna – 1995' - All India Ayurveda Congress
'Outstanding Non Resident Keralite in the field of Health – 1999'
'Dhanwanthri Award of Excellence' - Medicina Alternativa Perarignar Anna Senior Naturopathic Council

Now, with the guidance and support of Pradeep Cholayil, Cholayil Pvt Limited has become a multi crore FMCG organization with business flourishing both nationally and internationally. With the opening of "Sadayush", an ayurvedic cure and care center ,the company has gone a mile further to penetrate into the very roots of ayurveda providing holistic ayurvedic care, one that has is a briliant concoction of modern aesthetics and ancient ayurvedic techniques.

Mr. Pradeep Cholayil started his career as the Head of Marketing & Finance at Cholayil, under the able guidance of his father, a visionary and the founder of Cholayil Group of companies, Late Dr. V. P. Sidhan. Soon after, Mr. Pradeep Cholayil was appointed as the Managing Director of the company.

Taking forward his father's vision, Mr. Pradeep Cholayil spearheaded the company and led Medimix to be the world's largest selling Ayurvedic soap and diversified the company by offering various pharmaceutical, healthcare, cosmetic and Ayurvedic products.

Cholayil Pvt Ltd,8 JBlock,6th Avenue,Anna Nagar East,Chennai Chennai

Opening hours
09:30 - 17:30
09:30 - 17:30
09:30 - 17:30
09:30 - 17:30
09:30 - 17:30
09:30 - 17:30
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